I help manufacturers and distributors grow sales and margin. Over a career with premium and market-leading brands across five sectors, I've learned new markets quickly and made a commercial impact each time. I can bring that experience to your business in four ways.

 

Sales consulting

Senior commercial leadership, without a full-time hire.

• Fractional Sales Director support for small and mid-sized manufacturers and distributors

• Sales and margin reviews: where the margin is made, which customers, products and channels to back, and where cost to serve is too high

• Pricing, terms and a commercial plan your team can deliver

 

Channel and distributor strategy projects

Getting more from the partners who take your products to market.

• Channel partner strategy and route-to-market reviews

• Partnership and rebate schemes built on quantitative and qualitative rebates, rewarding growth rather than just volume

• Distributor growth plans, and key-account plans for major partners

 

Sales training

Structured workshops that give whole sales teams a shared, practical approach.

• Margin-focused selling: pricing, negotiation and protecting margin

• Channel and key account management

• Using data, CRM and marketing tools to spot opportunities and sharpen sales strategy

 

Sales coaching and mentoring

Developing the people who deliver the results.

• One-to-one coaching for sales managers and account managers

• Ongoing support for individuals and teams on planning and account development

• Using marketing tools to focus and sharpen sales strategy

 

Let's talk. If you'd like to discuss a project or an interim role, get in touch.